Thursday, October 23, 2008


This year marked the 7th anniversary of the 9/11 terrorist attacks. To commemorate the solemn occasion, the folks over at Rule29 made a pin and were giving it away for free. I checked for strings, but couldn't find any, so I decided to take them up on the offer. I fully expected just the pin to arrive in a padded mailer. After all it was free.

What arrived was coolness. The pin was packaged in a simple box with custom imagery, and a hand-written thank you note from Rule 29's principal and founder, Justin Ahrens.

When I opened the box, there was another custom image that was attached to the pin, which made for quite a nice presentation when you open the box.

On the reverse, the symbolism of the pin was explained.

This was one of the best freebies I've ever received. What could have been just a pin in a padded envelope turned out to a pleasant and memorable reminder of how to present any gift, free or otherwise. Thanks to the folks at Rule 29, especially Justin, on a job well done!

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