Thursday, November 26, 2009

Gobble Gobble!

Wishing everyone a wonderful Thanksgiving! I hope your day with family and friends is full of joy and happiness.

Wednesday, November 18, 2009

Creative Postcard Club: Pantone Blocks

A seemingly easy round this time: fill 15 half-inch square blocks with Pantone colors and arrange them however you wish.

15 blocks of color is a lot of color! Especially since I was determined to use a different color for each block.

I turned to my favorite theme: Art Deco. The very formal and gridded structure of the layout suited the Art Deco style perfectly. The most challenging part was to figure out how to make the color progressions flow smoothly. My first few attempts created a bit of visual chaos until I found the rhythm.


Wednesday, November 11, 2009

Disturbed by Direct Mail

Here's the story: my dad served in the Navy in WWII. Over the years, he lost his 2 medals. Luckily, there are online stores that sell veterans replacement medals. I ordered the ones my dad had and thought nothing more of it.

Until I realized that the company I bought from sold my name all over the place.

And for the most part, I just toss the mail and think nothing of it.

But then I got this "certificate" in the mail:

Direct from the American Legion: a certificate for my war-time service to the United States.

Say what? I've never served in any branch of the military in either peace time or war time.

I must say that I'm ashamed of the American Legion for not double checking who they are sending this "invitations" to. I think it's disrespectful to all those fine men and women who have served.

Since the American Legion did not take the time (or money) to set more specific criteria, they risk alienating folks who otherwise think highly of their organization. And by sending out false certificates that dishonor our veterans, they are going to damage their reputation and right quick.

I know that it does cost more to set criteria and that the AL probably doesn't have a lot of extra money to spread around. Surely there is a solution: send less but more qualified mail, maybe see if the database company would donate by giving a discount for an upgraded service, etc. Anything would be better than sending out bad direct mail like this.

For all of those out there who have really served our country in peace or war, thank you and may you have a good Veteran's Day today.

Wednesday, November 4, 2009

Another Ad Gone Bad

I spied this nice ad for the new Ford Taurus in National Geo recently. I was truly impressed with the new body style, so I decided to read the ad. Well, that was my bad. Should've just left well enough alone... :P

The text at the top of the ad extols how the new Taurus is "The most innovative car in America.**"

Huh? What's with the "**" there? Let's take a look-see..

Down below, in the fine print, the "**" indicates that "feature" is "** Optional."

So The Ford Taurus' innovation is optional? riiiight.

I don't know who's the genius behind this kind of moronic fine print (my guess is lawyers), but really, if your tagline is "optional", I think I'm going to exercise my option to buy somewhere else, where they back up what they say instead of "clarifying" it out of existence.