I completed this label design for Bunker's Bar & Grill, a local sports bar earlier this year.
The client had a couple of requests: they'd like a sports theme if possible and they really wanted to do a pepper that showed a heat scale for each of their sauces.
I started out with the sports theme, but it just wasn't giving off the right vibe. Plus the addition of a pepper graphic was not working out well...
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So I worked on a simpler version that focused more on the pepper heat scale...
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The client preferred this direction much better, but wanted a cleaner look to the label. After the client's suggestion of using white, I needed to figure out how to make the flavor name stand out more. I tried several variations and decided to give each flavor its own style of brushstroke along with a unique color that related to the heat scale imagery.
The client loved it and these are the final labels...
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